China Glaze Cirque du Soleil Press Release

Author: marta  //  Category: China Glaze, Uncategorized

With all of the holiday collections coming it out, it is so refreshing to see a fun collections of shades being released as well (this time of year), and what a WHIMSICAL collection it is!!!

You probably stumbled upon the China Glaze Cirque de Soleil Press Release already, but in case you haven’t seen it yet, I’m happy to show it here on ChitChat Nails as well :D

China Glaze® and Ardell® Introduce Exclusive Collections Inspired by

Paramount Pictures’ new 3D Film, “Cirque du Soleil™:  Worlds Away”

 

China Glaze® and Ardell® announced their partnership with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” in theaters December 21st.

From the big top to the big screen, visionary filmmaker James Cameron and writer/director Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.”  A young couple who is separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience the immersive 3D technology that will allow them to leap, soar, swim and dance with the performers.

The new China Glaze® and Ardell® Cirque du Soleil: Worlds Away” inspired nail polish and eyelash collections will bring to life the wonderfully exotic artistry that is presented throughout the film. The China Glaze® nail polish collection combines rich crèmes, soft shimmers and bold glitters to create 12 limited edition shades including:

Whirled Away – Black and white collage glitter

It’s a Trap-eze – White cream base with multi glitter

Escaping Reality – Neon raspberry pink

Surreal Appeal – Rich coral crème

Def Defying – Lime green crème

Running in Circles – Cilantro green shimmer

Hanging in the Balance – Cerulean blue crème

Water You Waiting For – Shimmering blue green purple

Creative Fantasy – Grape neon

Bend Over Backwards – Pepper red shimmer

Igniting Love – Hot tamale red crème

Get Carried Away – Multi-sized black and red collage glitter with black crème

The “Cirque du Soleil: Worlds Away” inspired collection from Ardell® consists of six attention-grabbing lash styles ranging from more natural styles to feathers and jewel embellished lash strips:

  • Imagine
  • Inspire
  • Surreal
  • Fantasy
  • Mystical
  • Daring

Both collections will be supported by a consumer and beauty trade marketing campaign which includes a billboard in Times Square, print ads, retail displays, a sweepstakes offer and social media efforts.

To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres December 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first week of December 2012 at salons and specialty beauty retailers nationwide, including Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for $7; eyelash styles will retail for $6.

China Glaze® and Ardell® are divisions of American International Industries.

Personally I’m really excited to see the glitters in this collection.  My growing love for glitter in Indie shades has me curious to see what a well established and much-trusted brand does with whimsical glitter lacquers. :D
I will also add that I am loving the bright coral Surreal Appeal as well as Water You Waiting For (because the name reminds me of the book “Water for Elephants” ; ) ).

Are there any shades from this collection you’d love to get your hands on?

Thoughts on a bright and fun collection in the winter months?

Have you ever seen a live Cirque du Soleil performance? (that is on MY personal bucket list) ;)

THANK YOU FOR READING!

About American International Industries

For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, ‘N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

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  • http://pink-purpledots.blogspot.com/ Lynette

    I LOVE the look of the awesome glitters ! My aunt and gran is going to America in a week or two, and I asked for the glitters from this collection as a prezzie. ♥

  • http://www.sincerelystephanienails.com/ Stephanie Piper

    Love these! They arrived on my doorstep last night and I have used 4 of them in nail art already :) All gorgeous!

  • http://twitter.com/KLenz85 Karen Lenz

    My fave based off swatches is It’s a Trap-eze :)