Nicole by OPI New for 2013 PR

Hello Lovely Ladies,

I hope you are having a great weekend.

Today’s post is the third and final Press Release from Nicole by OPI headquarters.  This one is a collection of four “traditional” shades new for 2013.

While we might have a tendency to glance past the ‘traditional’ shades it is nice to see that they are still being released for those “new” to nail polish and still trying to build a ‘foundation’ of colors.   For those of us who already have the ‘basics’, a re-release of traditional colors can remind us of how pretty a classic shade can be AND sometimes a traditional shade can be spotted with a twist, as is the case with “Totally in the Dark”.

Check it out:

Nicole by OPI Launches New Lacquers for 2013

Nicole by OPI announces four new classically chic nail lacquer shades for 2013, including Plum to Your Senses!, Please Red-cycle, Totally in the Dark, and Still Into Pink. Featuring two vibrant crème shades of bright pink and rich red and two shimmering hues of deep plum and glossy black, these elegant lacquers are suited for every wearer and occasion while delivering distinct color with a flawless finish.

“Swipe these four new lacquers on nails for intense color with on-trend hues,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “When it comes to style, any look can be enhanced by adding a splash of color, and these fashionable shades can be easily applied to match your mood. The playful shimmer of Totally in the Dark and bold pigments of Still Into Pink both make dramatic statements, while sophisticated Plum to Your Senses and classic Please Red-cycle give nails a polished, stylish finish.”

The four new lacquers include:

Plum to Your Senses!

You KNOW this deep, dark plum is the perfect choice.

Please Red-cycle

Do the right thing and wear this apple red over and over.

Totally in the Dark

This shimmery black is completely unexpected.

Still Into Pink

Our love for hot pink will never grow cold.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.

These will be available in stores beginning January 2013 for $7.99 each at retailers including select Walmart, Target, CVS, Rite Aid, Kmart, Kroger, ULTA, H-E-B, Meijer and Duane Reade locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

* * * *

I got my eyes on Totally in the Dark…. love the shimmer within it!

What are YOUR thoughts?


  • My initial words were “I could skip the pink one”, but just last night I realized how low my stash is on pinks – let alone hot pinks. True; yellow, orange and pink are my least desired colors when it comes to nail polish, but sometimes even those come in handy. So yes, all four please! 😀

    • Can you believe that a few years back, this shade of pink was ALL I wore? yeah…